HealthTea Book Crate Branding and Promotional work -
I was recently was given the opportunity to design a logo and help brand this amazing new subscription box service and I want to walk you all through this amazing process and unbox the final product with you. There is so much love in this project and it really, really shows. This was probably one of the best branding jobs I’ve ever had the pleasure of doing.
Let’s get started with the “who?” This little project was started by one of my oldest friends @healthtea. She originally reached out for a new logo for her personal photo blog where she makes amazing food and is like, literally the most aesthetically pleasing person on this planet. I urge you to follow her to get the most amazing food and home inspo in your feed. So we made this little logo for her blog and it fits her style so perfectly. We both fell in love with the logo and couldn’t wait to show it off.
We were both so in love with how they turned out! Not long after, she reached out to me again and told me all about this amazing idea she had. It was a bi-monthly subscription (every two months) for something called “HeathTea Book Crate.” Inside the box was going to be a different book each time and a slew of amazing self-care/self-love items. It’s pretty much the perfect “treat yo-self” box for book lovers! It sounded so incredible, so we got to work. As the idea fleshed out and turned more and more into a reality, so did the design. The logo was a variation/play on the original HeathTea logo!
Since then, we’ve worked together to create the physical boxes that are mailed out to her subscribers, monthly “what’s in the box” cards, collaborative greeting cards, and so much more. Being a part of this project has been an honor and a gift that keeps on giving!